Will Google’s fresh algorithm rescue the struggling websites to get traffic?

There is nothing more delicious than a freshly cooked bunch of baked cookies coming on the delicatessen counter. Anything that is garden-fresh is appreciated. This can easily be synced to fresh information that one seeks on browsing a search engine. Currently, Google’s fresh algorithm enjoys an elevated status as it senses the aroma of new content. It trends like hot cross buns and cookies, and therefore it is promoted promptly. It also builds ranking for websites struggling to get traffic and business.

Will the new system prove lucky and become a preferred rescue plan?

• Should you update content or change it?
• How freshness and relevance impacts seo links?

Does an update content get a better ranking than a changed or altered one?

Some site owners tweak the information and update it. But is that fresh enough for Google? Nay. If a new content is added it stands a better chance to get noticed.

Any publisher focusing on seo links, the focus should be on relevance rather than only freshness.

If the algorithm can grab content that does not alter frequently, it remains evergreen.

For example, if there was a better way to bake the buns and cookies without re-arranging, changing the recipe too much will be most welcome. It will continue to be liked and shared on social media. Moreover, it lets the readers stick around and not hop to another website or network. 

Adding content that keeps users hooked is widely appreciated. But it should be done consistently.

Google will continue to evolve its systems. Keeping abreast with the guidelines and making readers happy is essential. Keep building traffic with a freshness quotient. Maybe this is a rescue plan that can work wonders for your website and business.

It’s time to eat the newly baked cookies and take action.