Month: December 2022

Disruptive customer journeys reveal cracks: Trigger points for profitability

Hot tip: key driver is a collaboration between martech and adtech Rapid read: 7 minutes to process the following information Do you know which 5 best and worst customers shape your business? Can you identify them and pull out the most profitable from the stack? There is no need to cater to anyone and everyone. …

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Create better business focusing on best customer profitable strategies

The next 5-year plan is to maximize spend Can a service provider offer consistent solutions to get profitable customers in these challenging times? Using the mantra of ‘Profit as a Service’ impacts business. But how do you kick start the plan for customer profitability strategy? Can you even make a 5-year plan to protect, persuade …

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