This post offers some insights and smart tips which let your article float above the ordinary.
A quick glance at this learning
- Purpose/goals of SEO optimization
- Understanding the key intent of a searcher
- Creation of content focused on a target group
- Seo elements to check
- Key writing tips & secrets
Factors to drive high-quality content
High-quality content is designed to attract specific people to a website, blog or desired content. The challenge always lies in addressing to them the purpose and intended goals of the communication. For any online business, the need to publish information is for:
- Getting the customers onsite, solving their problems, and providing solutions.
- If the content appeals to a user, the business gets traction. People are satisfied and become repeat buyers of products or services.
Understanding the key intent of a search
It is important to understand the key intent of the person searching the internet for something. It could be a particular information, a product to use, or a service. If your company or business can fulfill it, then the person is a potential prospect who will convert into a customer.
Optimization techniques
By optimizing your content for a potential prospect, business is ensured. However, the trial lies in attracting not only the people but the search engine rankings as well. This effectiveness is measured by successful ranking compared to the same keywords being searched which your competitors also use.
For example, the keyword ‘best uPVC window manufacturer’ will bring 100s of results for the person searching. But how will he be able to discern which one is the ‘best’ for him?
Tips to succeed
This brings us to the key driver of high-quality SEO-optimized content. It enables the person to choose a specific manufacturer out of the 100s that are listed by Google or any other search engine. This stage involves meeting the two primary goals- attracting people and search engine rankings.
Vital SEO writing tips include basic things.
- Create an outline for the article. A proper structure sets the pace for ensuring your primary goals are achieved. The 1st draft will require editing and a manicure for the content to read better.
- Be aware of the most common questions people are entering in the search bar. This is an open secret but several article writers ignore or skip it.
- Have headlines and subheads to break down the entire content. It is easily readable. The reader is able to reach specific information required to take action.
- Any article that ranks well and is considered high-quality. It has a good title, and a unique angle, and addresses or solves the problem for the reader.
- Focus on the USP or differentiating factor of the product/service/discount that works.
Technicality & Trend
SEO elements should be checked for technicality and search engine rankings. They have authority and relevance for the readers. Articles written by people who are specialized in niche sectors are the right influencers. They set trends and are leaders or experts in their fields. They use keywords that demand attention from people and search engines.
- Search for the right keywords to make them unique.
- One specific keyword should provide the lead to the article.
- Its success is measurable when people share it on other social media platforms.
The speed breaker!
Unless you set up the key elements, the information you provide in the article will lag on other Google page rankings.
Your highly optimized article will carry:
- A unique title that evokes interest
- Meta description
- An open graph/tags
- URL slug to rank and lead to the website
- Page or post categorization
- Image alt text
- Headlines that are attractive and catchy
- Optimization for featured snippets
- Not have any keyword stuffing which gets lost in rankings
Matching the algorithm
The Google algorithm will determine how relevant your article is and give it a ranking. If your link to the article is trustworthy then expect better results. Quality is more important than quantity. Over decades, the panda and penguin rules have changed and so have SEO optimization techniques. It will continue to evolve so that users are able to access the right and relevant content.
Part of the SEO writing tips comprises strong internal links to the web pages. Update them to support the articles. Before we leave you: longer posts get better traction and interest from readers. Here’s hoping the above tips will give us ten on ten for having you hooked.