Search Engine Optimization (SEO) has evolved as a symbol of change and evolution for cyber business. The giant “Google” stands tall, demonstrating the rapidly growing power of SEO to rank and elevate a website. The transformation is such that people browse online for searching capitals of country and theories of Physics. It is a sole resource for hunting information for a millions of things: like buying an affordable backpack for travelling, booking cheap plane tickets for a vacation or finding the nearest yummy restaurant. The right keywords make all the difference to the search results.
SEO keywords will continue to rule our lives, organically. There are 5 practical trends that keep your website in good ranking.
- On the move
Mobile phones have become an integral part of human life. The advent of smarter phones are life savers for people on the move. Researches done at regular intervals reveal over 90% of mobile owners use search engines for online shopping. Mobile internet surfing has made it essential for websites to be light and user-friendly for long hours. SEO techniques are designed to boost the ranking of mobile-friendly websites. In future, they will dominate browsing globally.
- End of Social Signal Era
Signals from social media websites such as Facebook, Twitter and Google+ had been a great influence on the rankings of a website. Of late, these influences had been declining greatly and a recent report has revealed that there are no more social signals in the web search ranking algorithms. Yet, good contents on social media result in repeated sharing, which in turn creates backlinks, improves traffic and increases all the queries for a brand or business.
- Earn more links
SEO keywords are the crucial factor for content marketing. While content remains the real king, earning online related links to a content is valued. It is also a good practice to convert offline links into an online relationship that could contribute towards page rank for site owners. Yet another clever technique is to identify broken links on sites and request for a replacement with active links.
- Run quicker
Nobody likes wasting precious time. The same is the case with search engines. Any website that is slow will not be a people’s favorite. Google has recently incorporated techniques and tools to benchmark the speed of websites and those which do not meet the criteria are marked as slow and hence get a lower ranking. New bots have no time for slow loaders.
- Structure the site
It is important to provide data to clients in a palatable and properly organized manner. It contributes towards an organic page ranking. SEO-friendly URLs have been better landing pages. Testing the site’s active links ensure that users take action after coming to the website.
This subject does not end here. It keeps evolving and there will be more information produced to make it viable. Stay tuned.