There is nothing more delicious than a freshly cooked bunch of baked cookies coming on the delicatessen counter. Any thing that is garden-fresh is appreciated. This can easily be synced to fresh information that one seeks on browsing a search engine. Currently, Google’s fresh algorithm enjoys an elevated status as it senses the aroma of new content. It trends like hot cross buns and cookies and therefore it is promoted promptly. It also builds ranking for websites struggling to get traffic and business. Will the new system prove lucky and become a preferred rescue plan?
Having relevance to users is the most important guideline that will move content to better ranking. A delayed publication time factor is immaterial but the freshness quotient is clearly crucial. Let’s discuss this more for understanding the new algorithm.
Key takeaways:
- Should you update content or change it?
- How freshness and relevance impacts seo links?
According to Google:
“Improved ranking impacts nearly 35% of the searches. Update content with freshness scores better.”
Updating or changing content
Does an update content get a better ranking than a changed or altered one? Some site owners tweek the information and update it. But is that fresh enough for Google? Nay. If a new content is added it stands a better chance to get noticed. It will not give a feel of an old wine in a new bottle. It would also not mislead the readers. And, that is something that the search engine appreciates. What’s more, if the stuff is relevant to the users, it will be valued more. Of course, there is a difference between updating and changing content. When a change is made, often it is rearranging the words. That maybe bypassed by the system. However, an update could mean that the information is now more relevant.
SEO link and updates
Any publisher who focuses on seo links, the focus should be on relevance rather than only freshness. In some context the update is more useful than a completely new material. If the algorithm can grab content that does not alter frequently, it remains evergreen. That is quite admirable as it continues to be applicable for a long time. Trending topics get more traffic as they continue to be informative about the main subject. For example, if there was a better way to bake the buns and cookies without re-arranging, changing the recipe too much will be most welcome. It will continue to be liked and shared on social media. Moreover, it lets the readers stick around and not hop to another website or network.
Adding content that keeps users hooked is widely appreciated. But it should be done consistently. It additionally manages to keep the site moving between change of algorithms. Google will continue to evolve its systems. Keeping abreast with the guidelines and making readers happy is essential. Keep building traffic with a freshness quotient. Maybe this is a rescue plan that can work wonders for your website and business. It’s time to smell the newly baked cookies and take action.