Big corporate houses are already using LinkedIn to get brand visibility and letting others know about their new products and services. It is time for small B2B enterprises also to use this online platform as they make their foray into the virtual world to do business. In fact, having a LinkedIn Business Page increases the network and allows existing customers to remain connected. While a profile showcases the company’s values, there are other small benefits to do business.
Warning:
LinkedIn is not like other social networks where you can grow a contact list randomly. This platform offers an opportunity to manage existing set of customers or making new contacts in similar business. You could either be frugal in having a concise list or have random contacts that choke your following. Keeping your business needs, make up your mind.
Your business could improve by:
Joining various interested groups which originate from different parts of the world. These groups are related to personal interests and exclusive professional focus. You can check the kind of groups that resonate with your sensibilities.After joining groups, remaining active is the key to do business. Many forums and discussions take place. daily You can share ideas, issues and participate in conversations. This offers you an opportunity to showcase your expertise and the field you represent. Alternatively, if you like make a like-minded group if it does not already exist.Keep the company pages active. Shoot out posts once or twice a week to let other know what you have been doing.Your posts become visible when they have some statistics to prove or have images. Use both to make others interested. Yes, you can keep the logo of the company too in these posts.The platform is an effective networking tool with decision makers.Make appropriate comments on blogs and let others do the same.Use the right content creators to make your page and profile.
Why use the above tactics?
When people search for you online, LinkedIn is the best way to show how serious you are when it comes to work. SEO works for this platform and using some vital keywords add to the search value and volume. This is the best way to influence people to buy, know about your company and products. When people come to your website organically, you can ask for recommendations and reviews. It is a good method to add credibility, especially, when you run a small enterprise that does not compete with others aggressively.
Portfolio creations
A quick way to allow potential clients to get interested in the business you do is to update your work profile. It attracts partnerships and investors to expand your revenue streams. Be careful only to use appropriate groups and categories for long term benefits.
Should you go premium?
Once you can see visible benefits, it is good to try the premium accounts. They add genuine members who could be really interested in collaborating with you. With upgrades of the LinkedIn account, serious people can contact you directly. You can also use many other features which include getting proposals for new ventures and skilled talent that you may need when you grow. Use the Sales Navigator Plan to generate data, analyze and get leads from senior people.
Invest time in building the page and profile
While it is important to create the account, you will also have to be active. Building the page and profile will take some time. Results come when you are able to put in time for building the page.
This is done by:
Creating content by professionals who will be able to use the right words.Your business page should have a discerning, clear and to-the-point description.Use the correct header photo and clear background. Visuals add the right image you wish to create online.Try to fill all the applicable fields to complete the profile. It will allow readers to know exactly what you do.Interacting with others in groups helps others to know more about your thoughts. Comment on others and also ask others to do the same. Such engagement will ensure that people know you better, even if you have a small business and not competing with larger corporations.Keep writing blogs on a professional level. They are read by VPS, directors and top managers. And they influence the decisions of their companies.
LinkedIn for reputation management
Since this platform is for professional networking and business, an online management is equally important. When anyone does a google search on your company, your business page will provide an authentic answer. You can control the content through the profiles created. If you are in B2B, this network will provide leads and also drive conversions if you have an updated website as well. Many people who are on this platform have the power of decision making. They will hire you, buy/order your products and use your licensed software or services. These are all connected with the reputation and reliability of your company.
Once you have understood these points, we can focus on integrated profile scores that you can take advantage of. I am preparing the content for the same. Stay tuned.