Sassy tips to attract attention to your services
A lot of business deals happens over mugs of coffee or tea. The same also happens on LinkedIn ever since companies across the world make business pages to attract attention to their products and services. This platform is no longer a networking site for mavens but people can post videos, write blogs, discuss comments, seek jobs, do marketing and build various kinds of professional relationships. There is no doubt that by the time 2020 ends, the site will create more noise for its usefulness and seriousness over other social mediums.
Whether you have an existing small business or you are starting out, setting up a company page on LinkedIn is important. I have actually experienced how this site brings me work. I have been approached to do profiles for experts, corporate pages and individual professionals. In my opinion, if you are finding it difficult to get business in these hard times, the following information could prove useful.
This is your ultimate guide to make your company visible without shouting out loud about its presence.
Benefits of a LinkedIn company page
The following benefits will compel you to create an informative business or company page. It is most likely to help your marketing team to get leads. This website is not longer for job hunters. It is a good medium to increase your visibility and connect to new markets.
- You can continue to share career opportunities and engage the followers in what the company does best.
- Writing updates abut products and services keep everyone engaged. This is done via short posts. You can add PPTs, videos and blogs. A few companies also add their podcasts, webinars and infographics. Recent updates at least 3-4 times a month reach followers.
- Before your products make their debut in the markets, try to share them on the LinkedIn company page. The same can be connected to the official website to get traffic and lead generation.
- Your company’s unique positon can be described to show the difference from the competitors. Tell stories and share information to make a positive impression.
- Social media posts by employees help others to understand the company culture. It also helps job seekers to apply. This gives you a good database of skilled candidates.
- This is the best way to check also what your competition is doing to attract attention.
- LinkedIn provides analytic data which can be useful for the company in many ways.
Why should companies have a business/company page on Linkedin?
As technology evolves, even businesses and markets have to adapt and move on further. There is a good chance to connect to consumers and B2B customers directly via social media platforms. Along with the above benefits there are more reasons to have a presence on this professional site.
The biggest advantage is provided by company pages which can help you to do the following:
- Best way to display your brands subtly.
- Did you know that Google has algorithms to rank company pages and profiles?
- It will help you to even improve your search engine optimization for the website.
- Network with new buddies through the platform.
Stay tuned, I will share how to use LinkedIn for business and how to have a good score for your company profile.