M-commerce and application performance management will reign
Nearly 179 billion mobile apps are downloaded for big and small businesses every year. Unless you live under a rock, our guess is that you may have considered developing an app to help consumers to land straight on to your responsive website. Today, the mobile app technology is being driven by consumer needs and habits. A futuristic vision is essential for successful M-commerce even if competition is slack. Slide down for the following tips that will engage your potential consumers who are glued to their smartphones 24 x7. And we also explain why application performance management will reign in the future.
This chart presents a guideline as we chaperone you through the maze to create a successful biz-app.
Market research determines feasibility of the app
Apps are profitable for all businesses
From the number of apps, you have on your smartphone, its profitability can be gauzed. As biz-apps grow exponentially, they are a single platform to promote a brand/product, give an ad, offer rebates, or code share for freebies. This mobile channel offers a fantastic range of processes. But for its success, market research and feasibility is absolutely vital. Hundreds of biz-apps are downloaded, and they fail miserably. It happens because the consumer undermines its actual utility and relevance. Hence a feasibility report before developing the app is vital. Ask yourself-do people need your app? Are you fulfilling any specific need? Ground level figures will indicate if the app is worth or it needs to be tweaked to suit consumer preference.
Improvise and Innovate
If an app already fulfills the need why should you still make one?
If the feasibility report reveals you can bridge a gap (improvise) or add (innovate), then go ahead and create the app. It will answer the pain points of the consumers and they will appreciate the effort. Outsource a team to work unless you wish to collaborate with members of the department.
Make the app in 2 months
Although it is a long period, but don’t delay further
Let’s put it this way- apps also have a shelf life or an expiry date. If you have done a study and waited for 3 months, then by then the consumer habits have changed! They are fickle-minded and will move on to another vendor and brand who addresses their pain points. Quickly launch the app to ensure that the reports are relevant to the research.
M-marketing is gaining traction
Yep, it is trending to market via apps
In the peak season your product will need to go public/live. Develop and launch the app a little before that and script out the marketing strategies. Align them together for best results. Sure, make use of optimization searches.
The app should be smooth
Expecting a consumer to navigate is counter-productive
Most consumers may have smartphones, but are not smart enough to use them! An easy interface and download is recommended. An easy-peasy app will be appreciated. Not only the download but also its continuous usage should be considered. No one will bother to learn how to use it. So, make it intuitive and progressive.
Keep ads and banners out!
They are pests and ruin user experience
One of the reasons for mobile app failure is the number of ads added. A consumer can delete it any time if he finds it is bothering his browsing experience. This is a very broad hint and not just a friendly tip!
Application Performance Management (APM)
Why is it poised to rule the future?
New generation of smartphones are designed to integrate various kinds of apps. The screen size, resolution, ability to navigate the content are just a few things that will drive the success of a potential app for m-commerce. A single device platform works well. Can it be transferred to another device?That will surely make it more versatile for better user experience. But consider the choking that mars the testing ability of the app, they may not be easy to download on certain devices or the network/region refuses to support the app. Thus, one needs to apply mobile metrics to solve the double trouble. This is where APM is useful for quality behavior of the app. The tools for its feasibility can be equally challenging as they collect the data, assist in monitoring, providing insights and then ultimately align it with the business.