It is natural for clients to be impatient when it comes to seeking results related to search engine optimization and their rankings. This post is a primer to help people to understand why it takes time to get authentic results. How long will it take us to come on top? Or are we there yet (just when the campaign has begun)? These are some annoying questions that we will clear when you try online marketing for the first time. Seo companies often get asked such queries.
Impatience does not pay; you will learn as you read along. There is more to understand the dynamics of seo services, which can activate interest in your business online.
The growth takes 4 to 6 months
Is this too long a period for you? Let us explain this point with a simple analogy. There is a saying, ‘a pig cannot be fattened on the market day.’ It is a very old saying and refers to the times when livestock were raised to be sold in Sunday markets in villages. It was natural in those days for the most well-fed or the fattest swine got the best price for the owner. It takes any owner almost two years to ‘fatten’ the pig and raise its price and value in the market. In today’s times, the same can be said about a company expecting a good ranking on any search engine. Many variables are at play to climb the rankings in a short period of a year. As a general rule, a minimum of 4 to 6 months is required to see any visible results. Some of the variables that make a difference include:
- Website design – how user-friendly it is? Or is the speed slow? The business history of the company and its online reputation also add to the time it for visibility.
- Current web traffic and how it can be improved to get business. There are several seo agencies who do a basic trial to ascertain the same.
- How old is the domain of the website?
- Are the meta descriptions appropriate for the pages?
- Geographic location of the company equally matters. For example, if you are based in Mumbai, localized seo services add more value.
- The targeted market and close competition should be studied closely to get the rankings.
Speeding and the bumps & SEO Vs SEM
Are you planning to expand your business locally or nationally? This is another factor before choosing from any seo agencies in India. Depending on the profile of the brand, it will also be necessary to know if SEO or SEM will work better. Marketers use SEM or SEO to get a brand or company noticed.
SEM: paid to get noticed
SEO: organic results to reach the top
However, the idea of both are trifold
Why does it really take time?
It is important for Google or any other search engine to recognize your company and take note of its quality and popularity with consumers. Today, consumer behavior changes and it becomes necessary to get keywords relevant to the business. The content has to be in sync with the marketing.
Last word: Keeping consistent quality is important and it cannot be done without professional assistance. If you are hoping to increase the ranking of your website, choose a seo company carefully. To improve online visibility and web traffic you will need their assistance.