A post on social media can either go viral or bust, depending on the content, marketing efforts and the way it is optimized. Knowing the effects of disruptive SM trends that Facebook and Twitter face today, will meta tags be useful in 2020?
The following information can serve as a technical guide to outreach the potential of these giant networking platforms with best practices.
Do meta tags help at all?
Yes, they do, provided the bad ones are sifted or ignored. Content is still king but if it does not generate dedicated followers, the kingship is meaningless. The same rules apply in the case of open graph meta tags – they are the key to better responses that marketers require when they upload social media posts. Meta tags will continue to be the strong HTML link that connects to the search engines and provides top ranking. Every online platform offers diverse solutions, however all are not seo-friendly, a mandatory requirement for creating an online presence.
Optimization guide
- Title tag
- Header tags
- Meta description
- Canonical tag
- Alt text
- Robots meta tag
- Open graph tags for Twitter and FB
- Meta tag responsive design
Rheostat social media shares
Often marketers land up sharing content and images that are not connected. And in the absence of any sharing activity it is dead meat. Often such a post is thrashed or ignored by the users. An attractive title, descriptive and tags along with the right image could be the ideal life savers of the post. It gets clicked by users and is shared because it is now relevant to readers. Optimization of such social shares is critical to content marketers for conversions and click per rate. It can be done through:
- Customizing the headlines, descriptions and specific social media tags.
- Open graph cards for Twitter.
- WordPress plugins offer possibilities for optimization.
- Sharing possibilities on Pinterest, LinkedIn and Google +.
- Test different images before uploading on different platforms. Audiences on different platforms may not appreciate the same image.
- Use social media markup for different pages.
- Facebook uses open graphs and it is a standard protocol for meta tags.
Why some meta tags matter even now?
When you wish to reach a wider audience, it is necessary to optimize the digital content. Social media platforms have the power to spread any message clearly. If you have a strong website, the SM pages can be integrated in the best possible manner. From the above example you can see how the configuration can make all the difference for the content to remain king. In the same manner the Twitter pages also come alive with actionable results. When there are plenty of Twitter feeds on a single topic, the right meta tags could be a change to stand out in the crowd. Using a bunch of relevant urls in the feed can ensure clicks. Keyword density and minimum characters bring people to the website. There are many other ways to optimize the pages and get leads, hopefully this post will trigger your interest in expanding the strategies to get audiences regularly.