Get Googlebot to index your new website in 2020

Search results on Google have shifted gears from desktop indexing to mobile friendly versions. Websites that open immediately on the smartphone get a faster appearance on the search engine.  It is advisable to get familiar with the new google webmaster guidelines to index your new website in 2020.

This blog offers a comprehensive information to assist your new domain’s ranking to be acceptable to the world’s most sought after search engine.  

Key takeaways:

• Indexing & crawling
• What is mobile indexing
• Best practices guidelines

How long does indexing take?

Google requires about 4-5 days to index your new website. In some cases, the Google bot takes up to 6 months to crawl. As you can see there are many factors that determine the rankings and the time frame in which they surface. The main dynamics also relate to the overall site structure, popularity and how quickly the content is crawled. For example, when you develop the new website in 2020, ensure that ‘www’ and ‘non-www’ versions are available. Another important tip– include the sitemap on the website. However, it may not guarantee if indexing and crawling will boost the ranking. As for adhering to the webmaster guidelines it is best to make the site friendly for users and not the Googlebot. 

Guide to mobile indexing

Most people are now searching content on the smartphones. It makes sense to have a domain that opens quickly on the small screen. If Googlebot can access the content and resources it could help the site to become popular faster. What points could be useful to learn for the developer and designer of the website?

• Continue to use the same meta tag trends on the mobile site. If you use another one, then Googlebot will bypass its indexing and crawling.

• If the content is very interactive (i.e the user need to swipe, click or type) then the loading is very slow. This is referred as ‘lazy load content’ that does not gel with the ranking.

• If resources are available, allow mobile indexing to reach urls. Avoid blocking them to stop the search engine from disallowing the crawlers from reaching the site.

• The mobile and desktop content should be the same, so that users are not confused.  

Follow best practices

It is important to make a unique website for a competitive edge and not just to appear on google ranking. A few techniques that continue to help mobile versions:

• Visual content having high resolution images which are attractive. They should support image formats across devices.

• Google does not process pages when urls keep changing for every image type.

• The same descriptions, files and images should be available on the mobile version and the desktop.

• Developers should note that slow loading content is ranked low.

• Use the URL inspection tool to know where your new site stands. A fragmented url is a red flag.

• If the site contains videos, then they should support the formats and contain structured data.

• The search console should be able to verify data and design for mobile browsing.

Winding thought: If you have indexing only on the desktop version, then find out if the mobile version is applicable. You will get a notification from the search engine for it.