Is it time for you to delete your Facebook business pages? In the current scenario of social media realigning, are marketers losing audiences?
Social media disruptions continue
FB is being sued, Instagram is being hacked, Twitter is retiring old developer tools. Everyone is asking how all this is affecting their business plans. Until early this year, being on social media was a daily routine like brushing the teeth or having the morning cup of coffee. But things have changed.
People have gone off the network and removed apps from their cell phones. This is a major loss for marketers who have aligned their plans according to the popularity of these networks. The disruption has certainly made everyone re-gig their plans.
Questions being asked
Is social media really affecting business plans?
Why are some companies pulling off their business pages?
How many brands have got successful exposure on these sites?
Has your website been boosted with better traffic following these pages?
Has brand loyalty remained steady?
Have influencers been able to provide insights to marketers?
Is it possible to see competitors and consumers exhibiting their true behavior online?
Which are the best social media tools to use with continuous disruptions?
Will ‘pay to play’ get responses from genuine consumers?
Metaverse as it is called now, FB seems to turning into a major ‘vanity’ metrics platform. Will you still be using it?