Long term brands are coveted by customers not because they are visible but because they are being promoted in the right way. Penetrating the customer’s mind is difficult, but reaching the inbox or giving notifications through in-app messaging is fine. This medium is now turning to be profitable for brands whose sheen still remains. What are the new benchmarks floating around to make customer experience stronger in times of stiff competition.
How brandwidth is stretched?
Customers have several social network accounts. Now that they are also accessible via cell phones and iPads, they can simply be tapped over the shoulder gently with in-ap messaging. It is not intrusive and can be just like a ‘little knock on the user screen’. It’s like a permission to enter the mindspace, unlike other forms of digital marketing which is over and scrolling all over like a hyper kid in a large mall. Push notifications are now driving successful customer experience for many brand managers. They are able to keep the customers, check the profile and spending behaviour and be specific about notifying personal content.
Mobility scores
Customers spend more time on the cell phone and on their social accounts. In-app is useful to tap them when they come on site. A good app will have attractive features to keep the interest of the user. It is easily installed on IOS or Android based devices. Mobility across devices allow the brand to be widely across digital space.
Era of apps has begun
More people are downloading apps then before. In 2016 the surge shall continue as the trends show worldwide. The number of apps being used on a regular basis is also increasing. For example, those who use Uber cabs need it almost in any city that they travel to. An in-app messenger here is beneficial for finding routes, cabs, even places of interest. Some apps are meant for only a few sessions, while some are used almost daily. The idea of in-app’s utility every day makes it a viable tool for brand managers. Customers are known to experiment with apps. Hence, as a part of your own experiment, use the customer’s behavior pattern to know exactly what is needed to enhance the experience.
Performance metrics depend on personalization Not enough can be said about making the in-app message up, close and personal. It is a friendly banter that brings the brand closer. When the customer knows what happens behind the scenes, the interest is generated. He becomes the part of the family. When a new campaign is launched then he is also the first to know about it before the rest. It makes him feel privileged. Such a guest experience can add improvement in retaining a customer. He can be encouraged to add friends and family to enter a loyalty program. The funnel is getting narrower as many brand managers can see. They are able to keep a loyal set of users only when they interact personally with them. In-app messaging is the most personalized ways to grab attention and not let the user wander.
Setting new benchmarks pivotal
Routine can be boring and that is why new benchmarks are required from time to time. Maybe the brand communication can be on delivery of a specific message. It could be in support of a NGO or Foundation connected to a charitable cause. Or the communication could be for an appeal for an emergency. The tone of the message, communication and push notifications usage makes all the difference. These are areas where the brandwidth can be increased with good customer satisfaction.