Thumb rules of versatile in-app messaging for startups

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The thumb is a mighty digit to use for quick communications. There are so many apps out there, but why is in-app still sticking its thumb out? The only reason is that it is a foolproof way for customer retention. After, any company that needs to be in business will need a steady stream of customers. It doesn’t matter where they come from, but if they stick around, they are captivated. If not then you are in a spot! We present a snapshot of some convenient thumb rules for offering a better customer experience.

Create awareness and communicate via mobility

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The primary goal of a startup is to create the awareness amongst the customers about its services or products. Interacting through the versatile in-app messaging can be a great kickstart to a campaign. There is no doubt that in-app messaging is capable of attracting many people.  The mobile device is the best platform that can be useful for customer communication.

Start a conversation and chat up the customer. It is personal and let’s the other person know that it is not just a marketing gimmick. For example, if the customer asks for a free demo, sample or explanation, it can be done immediately. There is no waiting period and the result/feedback is almost instant.

Two way communication is accountable

One important thumb rule is that by using this method as a primary channel to reach the target audience, you are assured of the best two way communication in real time. Once you have established contact and can offer/convey the potential service or product or even a free voucher, it suggests that you are proactive. Most customers will like this quality. It gives them confidence with you share information when something is delayed. This system works best even for airlines when a flight is delayed and a customer is able to understand the reasons. He need not wait for an official announcement at the airport. His cell phone offers the lead information for him to take next action.

Value for money for all business communications

At the end of the day, any innovative user experience will be appreciated and replicated. This works not only for startups but also for those who have been in the trade for long. In app messaging has come a long way. Now not only text but also multimedia. Visuals and video is also making the customer experience more engaging. One can even add a thumb of the url or a link easily. Maybe, you will have a community to share more. For instance, a new coffee on the menu suggested by a regular customer.

Navigation nut bolts

By now many people may be using this app in Tinder-the dating app. Sure, the conversation is always mutual and this proves that it offers an instant connection to people using it. Anyone using it as a basic feature can know they the privacy is still with the customer. Can this be used for sales and marketing? Of course, as long as you can offer simple navigation to the key events. A customer will not spend too long a time trying to figure what you are offering. His thumb is already on the next key. So, bring a method to keep them captivated. That is your best bet and only thumb rule for survival. 

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