Any business that identifies the need to use in-app messaging can be spammed or junked! So, why waste time on ideas that are non-productive? Instead, follow these tips to make sure your campaigns are not junked or become spam for the customer. That would be the worst thing to happen to a new launch or visibility of an existing product. For a better customer experience get a solution relevant to the campaign.
Customer control
When we speak of engaging, the content should be relevant to the customer or visitor. It should appeal to the senses and make the visitor chat. Otherwise, it is a monologue that gets boring. The current in-app messaging is a sought after medium that is re-defining the way marketing guys are dealing with brands. The customer will always be controlling the relationship. Hence, it becomes necessary to evolve strategies to communicate successfully. Hence, the marketing effort should predominantly focus on customer preference.
Avoid overt promotions
Just because, the customer has come on the website, there is no need to trail him. Allow him to make the first move, or ask the question. Then if there is an offer related to the conversation, speak up. There is a tactic use of engaging the customer and making conversation relevant. The idea is to improve the visitor’s in-app communication so that he does not dump the brand!
In-app as a form of email marketing
When a marketing team uses the in-app effectively it can become a smooth email campaign that can never be thrashed or spammed. If you ask the visitor to opt in when notifying it can be a positive way to engage the visitor. A tempting suggestion placed at the disposal of the visitor will make him feel comfortable. All push notifications should be alluring enough and not to mention, agreeable to the user. For example, Snapguide is an app which uses ina-app messaging successfully for customer communication.
It is always about personalization
Marketing strategies, loyalty programs and customer satisfaction are the keywords for a better two-way communication. Will it help in customer retention? Well, it depends on the campaign and how it petters out to the user. The email marketing can be revived with the in-app messaging technique. You can also get customer preferences while chatting up. It builds on the data that is crucial for any other plan to connect to the consumer later. A campaign is only interesting if it meets the interest of the user.
Need an upgrade?
A loyal customer can be upgraded. The in-app medium can do the needful. It can give a badge, upgrade the status and offer freebies. Maybe this will entice the user to continue using the system. When you also ask the user to share the program with friends, it increases the database. The best method is to get an event shared across the online social platforms.
Help new users
New users need to be oriented easily. It is like guiding the first timer. Leading the user will help him to use it with simple instructions. Make this a part of the marketing automation. It can let the user stay on course for future events. They can be recommended for connecting to others also with similar interests. This can be done through notifications. Connect or conduct a campaign with the right mindset to avoid being spammed. In-app is a better slave than a master.